Editorial Guidelines

These guidelines exist for one practical reason: newsrooms have standards, and we hold the same line so your story lands instead of bouncing. An editor scanning fifty pitches before lunch decides in seconds whether a release is worth a click. Follow what's below and you give your announcement every chance to clear that bar, get accepted by our editors, and reach the journalists who actually cover your beat. If anything here is unclear for your specific announcement, talk to our team before you submit.

What we accept

We distribute genuine news. If a working journalist would recognize it as an announcement worth knowing about, it's a fit. The categories we send most often:

• Funding rounds. Seed through late stage, plus debt facilities, grants and acquisitions.
• Product and service launches. New products, major features, market expansion, public availability.
• Executive hires and board appointments. Named people, real titles, why the move matters.
• Partnerships and integrations. Both parties confirmed and on the record.
• Awards and recognition. The award, the issuing body, the category.
• Research, data and reports. Original findings with a clear methodology readers can check.
• Events. Conferences, openings, milestones with a date and a location.

We accept copy as a DOCX file, a shared Google Doc, or text pasted directly into the submission form. Keep formatting simple; our editors handle the wire-ready layout. Images should arrive as JPG or PNG, at least 1200 pixels on the long edge so they hold up when a news site republishes them. If your announcement doesn't fit neatly into the list above, that doesn't mean it's a no. Send it anyway and we'll tell you honestly whether there's a story in it. New to the platform? You can create an account and submit your first release in a few minutes.

Structure of a strong release

The shape of a press release is a convention, and journalists rely on it to skim fast. Hit every part in order and you make their job easy:

1. Headline. One specific line that states the news. Active voice, no fluff. "Atlas Robotics raises $40M to bring warehouse pickers to mid-size retailers" beats "Atlas Robotics announces exciting funding news."
2. Dateline. City and date at the start of the first paragraph, e.g. "NEW YORK, June 12, 2026 —".
3. Lead paragraph. The who, what, when, where and why in two or three sentences. Assume the reader stops here, and make sure they still get the point.
4. Body. Supporting detail in descending order of importance. Numbers, context, a quote from a named spokesperson, then a second quote from a partner or customer if you have one.
5. Boilerplate. A short, standing "About [Company]" paragraph that stays the same across releases.
6. Contact. A real name, email and phone number a journalist can use to follow up.
7. End mark. Close the body with ### on its own line so editors know where the release ends.

Do: lead with the most newsworthy fact, attribute every claim, and write quotes that sound like a person said them out loud. Don't: bury the news in paragraph four, repeat the headline word-for-word in the lead, or open with company history nobody asked for. For the full picture of where a polished release goes once it's accepted, see how distribution works.

Style & quality standards

House style follows the basics most newsrooms already use, so your copy reads the way an editor expects:

• Third person throughout. "The company said," not "we're thrilled to share." Save the first person for quotes.
• AP-style fundamentals. Spell out numbers one through nine and use figures for 10 and up, write dates as "June 12, 2026," and avoid the Oxford comma. Use full titles on first reference.
• Back up factual claims. Any "first," "largest," "fastest" or market-size figure needs a source we can point to. Unsupported superlatives get flagged in review.
• No ALL CAPS for emphasis, and no exclamation marks outside of a direct quote.
• Go easy on adjectives. "Leading," "innovative" and "world-leading" carry no information for a reporter. Replace them with a fact.
• Attribute every quote to a named person and their exact title. Confirm the speaker has approved the wording before you submit.

If you want a quick gut check, read the release aloud. Anywhere you'd be embarrassed to say a sentence to a journalist's face is a sentence worth cutting.

Prohibited & restricted content

Some content we will not distribute under any circumstances, and some we'll only send with proper substantiation. This protects you and the newsrooms that trust the wire.

Never accepted:

• Defamatory statements or claims you can't prove to be true.
• Hate speech, harassment, or content that targets people by identity.
• Adult content, and anything promoting illegal goods, services or activity.
• Content that infringes someone else's trademark or copyright.

Restricted, accepted with substantiation:

• Financial and investment claims. Forward-looking statements need a safe-harbor note. Performance figures need a source and a date. We don't run anything that reads as investment advice or a solicitation.
• Health and medical claims. Efficacy, treatment or "clinically proven" language requires evidence we can verify, and we follow the relevant regulatory line for your market.
• Cryptocurrency and digital assets. No guaranteed returns, no price predictions, no presale hype. Name the entity, its jurisdiction and the actual offering.

Embargoes & scheduling

An embargo lets you brief journalists ahead of time on the condition that nothing publishes before an agreed moment. Used well, it buys reporters time to write a considered piece instead of a rushed one. Here's how we handle timing:

• Set the embargo date and time in your timezone when you submit, and we convert and label it clearly for every market it reaches.
• Allow lead time. Submit at least one full business day ahead for a same-region send, and two to three for cross-region or financial-terminal placement, so editors have a window to schedule.
• Be precise about the timezone. "9 a.m." means little without it. We default to listing the release time in ET and the client's local time side by side.
• Lifting an embargo early means notifying us in writing; we don't move a scheduled release on a verbal request.

If your news is time-sensitive, flag it when you start the submission so our editors can prioritize the queue. You can always reach the team through our contact page to lock in a specific slot.

Images, multimedia & links

The right visual makes a release far more likely to get republished in full. Stick to these specs so assets render cleanly across every site and terminal:

Swipe sideways to see the whole table.

On links: include up to three outbound links in the body, pointing to pages that genuinely support the news (the product page, the report, the careers page). More than that and editors start treating the release as marketing. Tag your URLs with UTM parameters if you want to track referral traffic in your analytics, and keep the visible link text clean. Every image must be one you own or have a license to distribute, with caption and credit supplied.

Disclosure & sponsored content

Trust is the whole point of a wire, so anything paid or promotional is labeled as such. When a release is sponsored content, an advertorial, or placed on behalf of a third party, we add a clear disclosure line that travels with the copy wherever it syndicates. We don't disguise advertising as editorial news, and we won't strip a disclosure at a client's request. If your release involves a paid endorsement, an affiliate relationship, or a partner footing the bill, tell us at submission so we apply the correct label from the start. The same honesty we ask of you is what keeps journalists opening releases from this wire in the first place. You can read more about how we operate on our about page.

Review & turnaround

Every release passes through an editor before it goes out. That review is the difference between a press release that reads professionally and one that gets deleted on sight. Here's what our editors check and how long it takes:

What we check: that the news is genuine and clearly stated, that claims are supported, that the structure and style hold up, that any regulated content is substantiated, that images meet spec and rights are clear, and that contact details are real. We copy-edit for grammar and clarity; we don't rewrite your story or change your message without asking.

Swipe sideways to see the whole table.

If a release needs work, we don't just reject it and walk away. You'll get specific notes on what to fix (a missing source, an unsupported claim, an image below spec), and a revised version goes straight back into the queue, usually clearing the same day. The aim is to get your story out, not to play gatekeeper. When you're ready, start a submission and an editor will take it from there, or reach out to the team if you'd like a read on your draft first.